The Rise of Consumer Tech And Why It’s Exciting

May 14th, 2015

The rise of consumer technology has changed the way people make their purchases and what they buy. The tech purchasing process has become increasingly influenced by social factors. These new shopping behaviors present exciting opportunities to tech companies. Here are a few trends to pay close attention to: Quality over name When buying technology, quality […]

How to Increase Your Company’s Use of Video and Why It’s Important

April 15th, 2015

Online videos aren’t just about cats, pranks gone wrong, or the latest talent sensations. Although often silly and fun, online videos are powerful marketing tools when used correctly. In fact, 66 percent of respondents of a video enterprise survey conducted by Kaltura said they felt that including videos in marketing campaigns improves conversion rates. As […]

The What’s What of Social Media: 5 Basics You Need to Know

February 23rd, 2015

You know that social media is important for your business, but do you know what you need to build a successful online presence? Social media is more complicated than posting links every other day. Creating a social presence requires targeted strategies, consistent management, and regular maintenance. If you’re struggling to establish a strong presence on […]

Public location concept

4 Ways To Use Big Data For Mobile Advertising

November 9th, 2014

Big data is bigger than ever, as we create more and more information every single day. According to predictions from International Data Corporation, big data was predicted to grow to become a $32.4 billion dollar industry in 2017. This means the market for big data is expected to grow a whopping six times larger than […]

5 Ways to Avoid the “App Poverty Line”

November 2nd, 2014

According to a new report by Developer Economics, 50 percent of iOS developers and 64 percent of Android developers are operating below the “app poverty line” of $500 per app per month. This is a scary statistic, but it’s a reality in the app world. To avoid becoming a statistic, follow these suggestions to promote […]