Public location concept

4 Ways To Use Big Data For Mobile Advertising

November 9th, 2014

Big data is bigger than ever, as we create more and more information every single day. According to predictions from International Data Corporation, big data was predicted to grow to become a $32.4 billion dollar industry in 2017. This means the market for big data is expected to grow a whopping six times larger than […]

5 Ways to Avoid the “App Poverty Line”

November 2nd, 2014

According to a new report by Developer Economics, 50 percent of iOS developers and 64 percent of Android developers are operating below the “app poverty line” of $500 per app per month. This is a scary statistic, but it’s a reality in the app world. To avoid becoming a statistic, follow these suggestions to promote […]

4 Apps That Will Help You Nail Your Next Presentation

October 21st, 2014

Everyone wants to deliver a great presentation. To do that, plenty of training time, investment in public speaking consultants and endless colleague critiques are great. However, in order to truly stand out in a presentation, you need a killer app to accompany your killer speech. Consider integrating one of these apps into your next presentation […]

Baby Steps to Start Using Big Data For Your PR and Marketing Efforts

October 13th, 2014

Big data is a big trend across industries, with more and more organizations jumping aboard the bandwagon and questioning what big data can do for their company. It’s no different for the public relations industry, which is looking critically at how the big data revolution can improve the way PR work is accomplished and how […]

4 Trends Impacting PR in Our Digital World

September 16th, 2014

Just like most industries, public relations has experienced a great evolution during our digital era. With the rise of digital media and the variety of social communication channels, there are a number of trends that have created opportunities for public relations firms to improve their current strategies. Today, PR firms are taking their success one […]