4 Trends Impacting PR in Our Digital World

September 16th, 2014

Just like most industries, public relations has experienced a great evolution during our digital era. With the rise of digital media and the variety of social communication channels, there are a number of trends that have created opportunities for public relations firms to improve their current strategies. Today, PR firms are taking their success one [...]

5 Tech Innovations Giving Consumers More Control Over Their Health

August 28th, 2014

As technology becomes a central part of our everyday lives, it’s also begun to trickle into our healthcare processes. Hospitals use big data and other tech tools to better treat patients and provide optimized care. Technology, however, not only helps doctors and hospitals provide care, but supplies solutions to health consumers. More consumer healthcare solutions [...]

5 Neat Ways Educators Use Social Media to Communicate With Parents

July 16th, 2014

Social media in schools is a tricky topic. Educators don’t want students spending all their time with eyes glued to devices instead of to the front of the classroom. While 96 percent of students with Internet utilize social channels, 69 percent of American high schools have banned cell phones. Students, however, are using social media [...]

4 Ways Technology is Shaking Up the Public Relations Industry

July 14th, 2014

Technology is changing the face of modern public relations. PR pros can now target reporters more narrowly, engage with audiences more fully, and monitor the impact of campaigns with greater accuracy. Technology and social networking not only help PR professionals do their jobs, but are integral to disseminating messages and getting in front of target [...]

How To Know If Your Startup Idea Is Ahead Of Its Time

July 4th, 2014

You’re often told that it’s best for your company to be on the cutting edge. Unfortunately, the cutting edge can be dangerous, especially for startups in new and untested markets. It’s not always a benefit to be the first one forging a new path, since you can often discover hidden pitfalls along the way. This [...]

Ed Tech – A Look Into the 2030 Classroom

June 17th, 2014

According to the U.S. Department of Labor, 65 percent of today’s grade school students will end up in jobs that haven’t been invented yet. However, the impact that Ed Tech will have on our future workforce will impact the classroom of the future even more. The classroom of 2030 goes beyond computers and tablets, and [...]

Preparing For Growth In Your Startup

June 16th, 2014

You had a great idea, so you put together a dream team with all the right skills and personalities. Everyone put in the long hours, pushed past their limitations and your dream became a reality — and a big success. You’ve made it. And now it’s time for a reality check: Success means business growth, [...]

Landing A Speaking Spot At Top Industry Events

June 2nd, 2014

Getting that coveted speaking spot at one of the top industry events can be even better than money — it can mean immediate recognition, brand awareness and credibility. It puts you on the map with those who have “made it.” How do you get there, though? What’s the secret sauce to finding your way onto [...]